Girl, the fashion film at the centre of our ongoing Girly project launches today! Envisaged by SHOWstudio founder Nick Knight and editor Lou Stoppard, the Girly project seeks to explore the trend of 'overt, cartoon femininity' seen on the runways recently, as well as increasingly on social media and image sharing platforms such as Tumblr and Instagram.
We kicked off the series by shooting a fashion film, in collaboration with the British Fashion Council. Playing on ideas of gaze, autonomy and voyeurism, the unique film is shot from the two viewpoints of its co-directors, Nick Knight and Rei Nadal. Nadal shot model Ali Michael, while Knight captured their interaction. The final edit by Younji Ku features a split screen, presenting the independent visions at the same time.
Styled by Ellie Grace Cumming, the fashion shows off the work of a host of key London designers, including Marques Almeida, Meadham Kirchhoff, Atsuko Kudo, Ryan Lo, Louise Gray, Topshop Unique, archive Luella Bartley, Vivienne Westwood and Alexander Mcqueen, as well as up and coming graduates and the occasional trinket from British high street store Claire's Accessories! Expect layer upon layer of frills and glitter, lace and latex, sick pastel shades with unexpected dark details - perfectly encapsulating the complexity of the 'girly' aesthetic.
Admire the hyper-feminine fashion in our gallery of editorial stills, and watch Girl now!