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What Damian's Story Tastes Like

Damian Sim of Provocachic

As if our 'smell for the Internet' SCENT project weren't abstruse enough, a viewer challenged me to meet him whilst in Singapore to discuss opening this concept up into taste for the Internet. Damian Sim describes himself as a 'flavour impressionist', which extends to meticulously researching the profiles of individuals and brands and then creating custom-made cocktails for people, city locations and corporate clients such as AMEX: his 'Provocachic' company's strap-line is 'What Would Your Story Taste Like?'. If I were to be glib, he's a kind of Heston Blumenthal-meets-Sissel Tolaas -in-a-glass.

He brought along the component parts of a special creation that interprets the many strands that make up Singapore's unique and surprising culture. And what did it taste like? Well, unique and surprising, of course.

Comments (4)

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This is great stuff! uniquely special!!!

By AA+ at 10:50 Wed 22 Aug 2007 | reply to this >

i would imagine that it tasted like durian with a little mix of sambal and fried rice.

By sunnylim at 09:00 Fri 24 Aug 2007 | reply to this >

Hi,

Actually the special creation mentioned is called the "Pan-Asian Cosmo", and actually uses the torch ginger flower bud as one of its components.

The whole design process actually entails much more. Discover more at:
www.gildedfork.com/provocachic/2006/12/rojak-cocktail-experience.html

By Provocachic at 19:25 Tue 28 Aug 2007 | reply to this >

interesting.
thanks for sharing!

By sunnylim at 17:26 Wed 29 Aug 2007 | reply to this >

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