Our Girly series keeps on growing! We're exploring the many facets of the ultra-feminine aesthetic by interviewing the individuals within the fashion industry who propagate it, from stylists and bloggers to designers. First up, editor Lou Stoppard talks to Ryan Lo, the London-based designer whose kitsch creations are described on his twitter page as 'a hyper-romantic clothing line in a super-real world.'
The interview sheds light on the reasons why girlishness is currently having such a moment - Lo attributes the trend to the cultural references of his generation, films such as Mean Girls and Clueless and celebrities like Paris Hilton. The designer also shrugs off suggestions of a subversive or political aspect to his work, 'For me, what I do - girlishness - it's a no brainer,' he explains, 'It's not try hard, it's not pushing boundaries. It's just making girls pretty, cute, gorgeous and sexy.'
Read the full interview now, and stay tuned for more essays and interviews, as well as the fashion film by Nick Knight and Rei Nadal, coming soon to our Girly project.