Yesterday evening Venice was taken over by a riot of denim and leather clad individuals, each finished off with a balaclava. This was Diesel, reinvigorated, reimagined and rebooted by Nicola Formichetti.
Nick Knight has been collaborating with Formichetti for quite some time, realising some incredible visions, and this show proved another chance for them to push the boundaries of image-making, with Knight creating incredible, striking films for the catwalk presentation. The films were displayed in a triptych that mirrored traditional Italian artwork, and ordered into four acts. In another nod to Italy's creative history, the introductory segment featured Mahler's 5th Symphony, which is best known for its use in the 1971 Luchino Visconti film Death in Venice. The next film, which formed the imposing backdrop to Formichetti's leather section, features visuals of band Judas Priest and the burning of Norwegian churches, a references to the death metal associations of leather. The next section, which compliments the denim range, features equally striking and jarring images - some of nature, others of hardcore porn. The films flip between actual footage and shots where the footage has been projected onto dancers' bodies - a innovative technique dreamed up by Knight exclusively for this project. The penultimate section, an exploration of deconstruction, features military footage and imagery from Japanese games, while the finale sees Knight draw on his own love of apps and Formichetti's passion for the democratic nature of the web by taking crowd-sourced images of Diesel fans and reworking them into wonderfully bright distorted visions. All the image research was conducted by acclaimed artist and longtime SHOWstudio contributor Rei Nadal.
We will soon be releasing footage from the show so you can enter the new Diesel world for yourself and see the performance from Brooke Candy that everyone is talking about! In the meantime, fuel your appetite for the brand and the creative master behind it by revisiting the #DIESELTRIBUTE campaign and Fomichetti's candid In Fashion interview for his perspective on the label and more.