Launching today in celebration of the partnership and project between JOYCE and MACHINE-A, visionary image-maker and SHOWstudio founder Nick Knight and artist Rei Nadal have joined forces again, collaborating on Yungsters. The exclusive fashion film based on the original concept by Stavros Karelis will be the pair’s second collaboration following last year’s BFC sponsored film Girl, the centre of our Girly project.
Promoting a new generation of fashion talents, the project sees JOYCE and MACHINE-A continue to push boundaries with a cross-cultural partnership that highlights the work of the most inspirational Chinese and British fashion graduates. Each boutique has handpicked four exceptional talents from their part of the world and enlisted them to design a total of eight bold and experimental capsule collections. Styled by Ellie Grace Cumming, the fashion shows the Chinese designers selected by JOYCE are Ximon Lee, Kay Kwok, Xiao Li, and Kenneth Yeung, and the British contingent are represented by fashion graduates Adam Marc James, Chris O'Carroll, Grace Wales Bonner and Kiko Kostandinov.
The collections will be available exclusively at JOYCE Pacific Place boutique, the MACHINE-A boutique in London and online through the newly-launched unique online retail experience SHOWstudio / MACHINE-A e-shop.