Our Girly series keeps on growing! We're exploring the many facets of the ultra-feminine aesthetic by interviewing the individuals within the fashion industry who propagate it, from stylists and bloggers to designers. First up, editor Lou Stoppard talks to Ryan Lo, the London-based designer whose kitsch creations are described on his twitter page as 'a hyper-romantic clothing line in a super-real world.'
The interview sheds light on the reasons why girlishness is currently having such a moment - Lo attributes the trend to the cultural references of his generation, films such as Mean Girls and Clueless and celebrities like Paris Hilton. The designer also shrugs off suggestions of a subversive or political aspect to his work, 'For me, what I do - girlishness - it's a no brainer,' he explains, 'It's not try hard, it's not pushing boundaries. It's just making girls pretty, cute, gorgeous and sexy.'