Nick Knight is releasing unseen Dior images on Tumblr.
Over the period of a decade, beginning in 1997, Nick Knight shot some of Dior's most iconic advertising campaigns. The work, marking a defining era in Dior's history when John Galliano served as creative director, entirely contemporised the brand's image, rewriting its visual language. In an interview with The New York Times in 2007, Knight recalled, 'John had this idea of bouleversement, of swiping the carpet from underneath this established French house, so everything spun into fantastic chaos.'
With Galliano's visual starting point of Antonio Lopez fashion illustrations, Knight developed an aesthetic using a super wide-angle lens in order to achieve a fish-eye effect that elongated the models' proportions. As one of the earliest to embrace the advances in digital technology, Knight also utilised post-production technologies to elevate the now legendary campaigns into ground-breaking imagery.
SHOWstudio are excited to release previously unseen images featuring clothes from John Galliano's Spring/Summer 2005 Dior collection. One image will be exclusively posted on SHOWstudio's Tumblr over 1 to 7 April, in keeping with our usual week-long curations at the start of each month.
Speaking on the images Nick Knight explains, 'The brief was characteristically cryptic from John - 'Three friends taking pictures of themselves in a photo-booth as they go off to Glastonbury festival.''
The models are Gemma Ward, Lily Donaldson and Lindsay Ellingson. Hair was by Sam McKnight, makeup by Val Garland and nails by Marian Newman. The styling was by Jane How and the art direction was by Tom Hingston. The creative direction was by John Galliano.
Follow the curation on our Tumblr now and for the rest of the week!