Maison Martin Margiela will collaborate with SHOWstudio on an upcoming exhibition at 19 Motcomb Street. The show is centred around memory. It explores the pivotal role of scent in triggering reminiscence and features Margiela's Replica range of fragrances. Opening 28 November, Margiela and SHOWstudio have created an installation to examine this olfactory manner of recollection.
As part of the exhibition, a collection of illustrators have been asked to create an original drawing that depicts a personal memory prompted by one of the Replica perfumes. In true Margiela style, each memory drawing will be concealed in a custom made, white box and will only be revealed when visitors peer inside, or interact with the exhibition online. Accompanying the drawings will be a perfume bar to sample the scents, and a selection of haute couture pieces and objects from Line 13 associated with the concept of memory.
The illustrators participating in the project include Richard Gray, Piet Paris, Cathrine Raben Davidsen, Laura Laine, Claire Barrow, Tobie Giddio, Valerie Servais, Kukula, Rei Nadal, Tara Dougans, Amelie Hegardt, Helen Bullock, Fiona Gourlay, Stephen Doherty, Jowy Maasdamme, Josie Hall, Conrad Roset, Quentin Jones. Keep watching the blog for more information.