by SHOWstudio .

30 years of Mac - Apple celebrate Nick Knight

Apple introduced the Macintosh thirty years ago, launching a generation of innovators who, in their words, 'continue to change the world.' Individuals who pioneer the creative power of technology were selected to be celebrated on their timeline. We are extremely proud to say that SHOWstudio director, Nick Knight, is one of them. 

'Nick Knight is responsible for some of the most memorable fashion images of the past 20 years. In 2000, he created SHOWstudio.com and changed how people saw fashion. Literally. Using the Mac to bring motion and interactivity to a traditionally 2D world, he took the idea of a fashion show — typically seen by about 300 people — and broadcast it live to more than 6 million viewers. The catwalk has never been the same.'

Watch the short film in which Knight features, here at work in our studio, and read his interview on how, with the help of Apple, he began 'Bringing Fashion to Life'

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