New A/W 2010 fashion film launched

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Life is a cabaret - at least, it is when it's dressed by Gareth Pugh]. Known for his deliciously dark and slightly gothic take on contemporary fashion, Pugh is frankly the last name you'd associate with a piece titled Joie De Vivre. But in Ruth Hogben's latest addition to our A/W 2010 fashion film editorial, Pugh's collection is less the focus and more the sole obsession of a piece vibrating with the vivacious movement and infectious energy of a Weimar Berlin cabaret act. Brazillian supermodel Raquel Zimmermann is primped, plucked, panstick-ed and preened into a louche symbol of Art Deco decadence, directed by Hogben, styled by Katie Shillingford and dressed in a selection of Mr Pugh's finest wares. All right Mr. De Mille, she's ready for her close-up!
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