by SHOWstudio .

New A/W 2010 fashion film launched!

Click here to view film
Photographer and filmmaker Jez Tozer has created the latest of our fashion film editorials mapping A/W 2010 through moving image. Taking its inspiration - and title - from the Edgar Allen Poe poem The Raven, Tozer's film is an examination of the darker side of A/W 2010. But that very blackness hints at further depth, an umbrella projected inspired by the elements of the process of alchemy - negredo, albedo, citrinitas and rubedo. Each corresponds to a colour, an emotional state and, in Tozer's project, a season. For A/W 2010 he examines negredo - literally 'the blackening' - and a sense of despair and melancholy, reflected in sombre, sober garb from Yves Saint Laurent, Haider Ackermann, Lanvin and Viktor & Rolf, styled by Karen Binns on model and actress Billie Piper.

1 comment

  1. saint
    20:52 17 Dec 2010
    The amount of care and thought that has gone into this film is apparent throughout every frame and every second.
    That Billie Piper is the model is equally as commendable. i love people who try, who experiment and who push their own boundaries.
    I really feel all involved in this deserve praise for daring to show their vision.
    A beautiful vision it is too.

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