Yesterday New Medium, Diverse Messages; Convention & Transgression in the Fashion Film, LCF Graduate School's first conference on the subject of fashion film took place at their Central London base.
The conference discussed the rising genre and screened a variety of work, with early experiments by Guy Bourdin and Blumenfeld, up to the latest and most forward thinking offerings of the world of fashion film, such as Nick Knight's newest film #asif.
Speakers included Nick Rees-Roberts from the University of Bristol discussing films by Guy Bourdin, as well as Hussain Currimbhoy, talking about fashion film as documantary. Speaking about the never ending mystery of what a fashion film actually is, Stephen Whelan from Whitelodge discussed he lack of convention and need for transgression within the genre. Filmmaker Kathryn Ferguson was interviewed by the conference's organiser and initiator, LCF's Nilgin Yusuf and SHOWstudio was represented by Marie Schuller talking about fashion imagery and technology, as well as screening SHOWstudio's most exciting recent film output, including The Elegant Universe and Knight's SS13 Lane Crawford Campaign.