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A/W 2010 - Cinq à Sept Fashion Film Launches Monday!

The Autumn/Winter 2011 Collections have barely finished, but on Monday, 16 May at 10:00 BST we launch our first fashion film editorial of the season! Acclaimed fashion filmmaker Ruth Hogben collaborates with super-stylist and LOVE editor-in-chief Katie Grand to create Cinq à Sept, a fashion film exclusively featuring Giles Deacon's sophomore offering for the Parisian house of Emanuel Ungaro. Monsieur Ungaro himself once stated 'I dress mistresses, not wives' - take a glance of any of his thigh-gripping, cleavage-hugging saucy cocktail frocks from his mid-eighties heyday to testify to that fact. That quote was the inspiration behind Deacon's collection, and the mood informs Hogben's fashion film also, taking its title from the time traditionally reserved for lovers' trysts. With a pack of models roaming the streets of London - trussed up in Deacon's re-imagined result wear, styled by Grand and captured by Hogben - this is, however, a resolutely British re-interpretation of the fine French art of seduction.

Cinq à Sept launches on on Monday 16 May 2011 at 10:00 BST