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09:45 - 20:00 on September 2 2014 BST

by Neal Bryant .

Augmented Reality Gift Cards
SHOWstudio Tech Update

The use of augmented reality in mainstream media has been steadily growing since it began to service many years ago. Although it hasn't taken off to the levels that were initially forecast, the technology is still making inroads into our everyday lives. Moonpig, one of the leading greeting card manufacturers, have just announced a new range of cards called Video Cards. Similarly to Hallmark's attempt, the new cards allow users to incorporate video clips into the design of a card and using the Moonpig app the recipient can play back the video on a card by holding their phone in front of the card. The video clip can then also be saved to your phone. I can see this service becoming very popular for personalisation reasons and its great to see a technology like this be incorporated into something as everyday as a greeting card.

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