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Calling all sneakerheads: Sportswear launches today!

Calling all sneakerheads and hypebeasts. Sparked by the prevalence of sporty shapes on high fashion runways, SHOWstudio's new project Sportswear explores and investigates the history of key 'sportswear' garments. Working on the premise that a lack of both suitable terminology and awareness of the style's heritage has prevented proper, considered analysis, Lou Stoppard invited experts to reveal the story and subtleties behind select items, from the trainer to the hoodie.

AdidasGary Aspden discusses the history and influence of the iconic Stan Smith in the first instalment of the series. Aspden comprehensively covers everything from collaborations to celebrities in the shoes' trajectory. 'It seems unimaginable now that a shoe like the adidas Stan Smith was at the forefront of sports technology when it was released,' adds Aspden. 'It was revolutionary at the time, when it came out like 45 years ago - but now those technological features are purely taken for their aesthetic qualities,' he explains.

Shop the Addidas x Raf Simons Stan Smith on our SHOWstudio / MACHINE-A e-store, delve into the history of the Stan Smith and stay tuned for the next instalment of our Sportswear series.

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