Northern (mainland) Europe's largest fashion event Copenhagen Fashion Week is wrapping up this weekend. Over 1000 labels established a presence at the 5 day event including Matinique, Ann Hagen, Bruuns Bazaar and local menswear design icon Henrik Vibskov. London-based Preen showed their diffusion range Preen Line for the first time here, but the highlight of week was Danish-born Peter Jensen’s show
For his first show in Denmark Jensen separated his menswear and womenswear collections and present a dedicated menswear show. Entitled ‘Keith’, Jensen’s A/W '08 show was informed by Mike Leigh’s 70s film “Nuts in May’ with the two middle aged Brit campers Keith and Candice-Marie providing wardrobe inspiration. The essentially quirky offering of camping attire included shorts worn over long johns, corduroy suits, waxed cotton anoraks and a laminated jersey cagoules.
Backstage Jensen highlighted his support for Danish Fashion Week. “London shows are based on the press but here in Copenhagen it’s about sales so it is an important platform for me.” Noting the support from the Danish Fashion Institute, Jensen believes Copenhagen is becoming an increasingly an important fashion capital. With the new Marc by Marc Jacobs store in the city and the presence of London’s designers it seem Danish design is definitely making its mark.
Not shunning London, next week Jensen will present his women’s collection with an edited sprinkling of his menswear looks.