We're all for award-winning online filmmaking here at SHOWstudio.com, and having been the recipient of our own 'Webby' award back in 2003, we're throwing our support wholeheartedly behind Daphne Guiness, whose Mnemosyne video short is nominated for the latest round of these influential online awards from The International Academy of Digital Arts and Sciences.
The only fashion-focussed offering - albeit lumped into a category titled 'Experimental and Weird' - Guinness' film was created with co-Director David Parker, All Day Everyday and Starworks Group, to coincide with the launch of her DAPHNE scent for Comme des Garcons. Rather than taking its name from the perfume (and hence strengthening brand associations) Mnemosyne takes its title from the Greek Goddess of memory and is intended to stand alone, 'inspired by the essence of scent’ and its power to evoke memory rather than created as advertisement for the product. Accordingly, Guinness' film contains no logos and no product shots, but instead haunting phantasmagoric swirls, luminescent colour and a suitably mythological feel set against an ambient soundtrack - as can be seen above.
Hailed as the 'Internet's highest honour' by the New York Times, The Webby Awards is the leading international mark of distinction, honouring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Last year's Webby Awards received nearly 10,000 entries from 60 countries worldwide.