In the wake of Paris Spring/Summer 2013 couture week, SHOWstudio launches their newest project, Eastern Promises. Marie Schuller, head of fashion film at SHOWstudio, headed east for Singapore French Couture Week 2012 to shoot her newest fashion film.
The project contains a fashion film, six short designer interviews, a show report and a controversial essay on Signapore's attitude to homosexuality, and is introduced by a short clip with Kenzo Thakada and head of the Chambre Syndicale de la Haute Couture Didier Gumbach.
Eastern Promises is a fashion film presenting eleven looks from the top couture designers showing in Singapore who come from Thailand, China, Japan and France. The Blumenfeld-ish black and white aesthetic complements the couture looks, with smokey shadow effects creating a dramatic vibe. The addition of a bassy soundtrack by Resonate at Silent Studios ensures that the film’s transitions are brought together with mystery and elegance.
The designer interviews feature couturiers Alexis Mabille, Yiqing Yin, Somarta, Junko Shimada, Maurizio Galente and Guo Pei, all of whom explain the concept behind their collections on camera. They were filmed by Schuller in the bustling fashion week tent alongside their creations.
The fashion film and designer interviews are perfectly complemented by two literary contributions by Bobby Luo and Sue Wen Quek. A straight-talking essay by Bobby Luo explores the long reaching effects of Singapore couture week and the implications of a conservative community that he describes as ‘engineered to behave like self-censoring robots’. Sue Wen Quek’s couture show report is a full bodied look at key designers and their couture codes and commercial strategies.