by Alexander Fury .

Erdem live this Thursday

Despite a hectic month of shows, and April's calendar packed with more press days than you can shake a backstage pass at, we've still not had our fill of fashion, it seems. This Thursday 15 April from 11.30 GMT, we will live stream our In Fashion interview with Erdem Moralioglu - and really, there could be no better time to sit down with him, as barely two weeks ago the designer was announced as the winner of the first BFC/Vogue Designer Fashion Fund prize, giving a hefty £200,000 boost to his eponymous label (he's politely shortened it to Erdem, to avoid any tongue-twisting on our behalf). Known for a sweet but never saccharine vision of femininity - think ruffles, crystals, florals and lotsa lotsa couture-quality lace frippery - Erdem's vision is sharpened with clear, crisp silhouettes and intricate kaleidoscopic prints devised by Moralioglu himself. The sum of its parts? A gorgeous confection of modern romance, and possibly the first non-ironic use of the adjectives 'pretty' and 'lovely' many journalists have made in years. Me included!

Join us online for the interview, broadcast from the LiveStudio at Bruton Place.