Ruth Hogben's exclusive film with the one and only Kanye West is now live on SHOWstudio. Hogben teamed with the award-winning musician to create a film for his latest single Lost in the World. The song - featuring Justin Vernon of Bon Iver - is taken from West's fifth album My Beautiful Dark Twisted Fantasy. Shot on location over two days, Hogben's piece offers a new and, arguably, feminised vision of West, which breaks the mould of popular rap aesthetics while still celebrating the extraordinary talent that has made West a modern icon. This is a rap video with a difference - fitting given the commitment from SHOWstudio's Fashion Fetish project to displaying art and film from a markedly female standpoint.