Henry Holland's inaugural House of Holland 'Fash Bash' last night managed to drag East London in pretty much its entirety to the flash environs of Argyll Street's Movida for a party stretching far into the wee small hours.
Mr Holland was of course on hand to oversee the shenanigans (it was his shindig afterall), and fitting with his winter collection, both he and the guests were clad in more HOH-clan tartan than you could shake a tam-o-shanter at (there were quite a few of those too). All in all, it was very much a family affair: Holland not only provided the outfits, he also took to the decks with Agyness, while other HOH collaborators including Katie Hillier, Tom Giddings, Matt Irwin and Gary Card took it in turns to spin.
Slated for the last Wednesday of every month until June 2008, last night's packed-to-the-rafters turnout suggest it'll be a sparkling success. Maybe West is the new East?