by Laura Bradley .

Fashion Communication with Promotion Class of 2009

Stills from Gareth Pugh A/W '09 in 'Please Turn Over'
'An Arm and a Leg' photographed Andy Vowles in 'Please Turn Over'

Students graduating from fashion design courses receive a substantial amount of press attention at this time of year, not least those from Central Saint Martins. The college's Private View on Thursday night gave the opportunity to take a look at the work coming from the other pathways, including Fashion Communication with Promotion. Concerned with the variety of ways in which fashion is communicated in the media, past students of the course include Katie Grand (Love), Luella Bartley, Andrew Davies, Tamsin Blanchard, Kay Barron (Grazia), Clare Richardson (The Daily Telegraph) and Karen Langley (Dazed & Confused). This year's graduates are the first to be finishing under the watchful eye of journalist and regular SHOWstudio contributor Hywel Davies. A former FCP student himself, Hywel took over last September from long serving course director Lee Widdows. Final year students are required to publish a magazine to demonstrate the wealth of skills that the course encompasses, including writing, styling, photography, graphic design and production. With the only real brief being that it has to have an overriding fashion theme, the results are almost always varied. The fourteen-strong class of 2009 was certainly no exception - ranging from themes including architecture, flowers, robots and the alphabet. All of this year's students had favoured print over online; there are normally one or two websites every year. Surprising, considering the current climate and growing evidence that numerous print magazines are starting to seriously reassess their online presence. Pop has just launched THEPOP.COM, "an integrated platform" intended to complement the magazine which will be re-launched under a new team next season and i-D recently announced it will now only produce six issues a year (instead of twelve) and are planning a redesign of their existing website over the summer.

The FCP course is well known for producing publications of industry standard - no mean feat bearing in mind the students are required to work on almost all aspects of the magazine. Notable examples from this year's class include THIS by Harriet Stewart, exploring the inextricable link between the fields of fashion and architecture, from Zaha Hadid's Chanel Pavilion and an extensive profile of set designer Michael Howells. Harriet Magazine by Jessica Hannan is directed at a different demographic, girls aged between 16-25. Printed on recycled sketchbook paper and heavily nostalgic, its written content reveals why Jessica was shortlisted for last year's Vogue Talent Contest. Please Turn Over by Katherine Davey, is a two-part document comprising a printed landscape publication and an accompanying film. Intended to show performance within fashion, film, theatre, dance, choreography, the magazine reflects an understanding of the emerging medium of Fashion Film. Time spent working at production company Gainsbury & Whiting during her year in industry had a major impression on the magazine's concept and content. Katherine pulled together an impressive list of contents ranging from Yohji Yamamoto's 'Coming Soon' film, an Alexander McQueen retrospective, a feature on Gareth Pugh and filmmaker Ruth Hogben's collaboration for A/W '09, an interview with Rain Li on her film for Dries Van Noten, and a shoot photographed by one of Nick Knight's assistants Andy Vowles.

The BA (Hons) Fashion exhibition is open to the public until Thursday 25th June, 12-8pm at 107-109 Charing Cross Road.

Hywel Davies will be covering the Paris Menswear shows for SHOWstudio starting on Thursday 25 June.

1 comment

  1. billykidd
    20:28 23 Jun 2009
    Always hot stuff. i love that image, "an arm and a leg."