Fashion Targets Breast Cancer
The latest collaboration between Fashion Targets Breast Cancer and Topshop allows you to wear your allegiance to the charity on your sleeve - or, if we're literal, across your chest. Taking inspiration from the charity initiative's trademark target - previously featured as a print across the chest of t-shirts sported by fashion's great and good - Topshop slice their monochrome t-shirt round at the hem to follow the curvilinear lines of the print and drape the t-shirt against the body.
To publicise this years collaboration - the fifth time Topshop have worked with the charity - filmmaker Ruth Hogben’s has created this fashion film short, showcasing both the inventive t-shirt design and the charity's 'Target' logo with a further graphic circular cut-out.
The limited-edition T-shirt is available from 6 April 2009, retailing at £22 and with 30% of the proceeds going to Breakthrough Breast Cancer.
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