by Mandi Lennard .

Francois-Henri Pinault on sustainable fashion

I went to London College of Fashion last night to hear news of a shiny new collaboration with Kering aiming to explore sustainable fashion. Kering chief-executive Francois-Henri Pinault eloquently shared how the company is aiming for quantifiable sustainability targets by 2016, but what I really wanted to know is how does someone like Christopher Kane benefit from Kering's commitment to this issue? In the drinks reception round the corner later, Francois-Henri (pictured) told me that with all the artistic talents they work with, Kering's dedicated sustainability team help source the most environmentally respectful permutation of what a designer is looking for. He says that 20% of Gucci's handbag production is already executed without using metal in the production process, something he is rightfully proud of. One of the biggest messages of the night was the sharing of progress in this field, and how by 'authentic communication', the values of what's being passed on may benefit many. Even when discussing Kering's plans with LCF's audience and students earlier, it was refreshing to see someone of his fashion stature talk about how important the synergies are in this process. And however much Kering has to convey to students, they very much hope to equally embrace what the students can bring to the fore.