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Gareth Pugh Pitti Immagine #79 Film Now Live!

Click here to view film
In tandem with the first public screening as the finale to Florence's Pitti Immagine #79, we can exclusively showcase Gareth Pugh's latest collection, specially designed for the event and shown via a unique fashion film created with Ruth Hogben. Inspired by the centuries-old tradition of art and decoration in the city of Florence itself and richly-coloured in saturated Catholic shades of blue and gold, Pugh's latest work is not a pre-collection but a precursor - or, as he puts it, a mood-board - of the collection he will show in Paris on 2 March 2011. The film itself is both inspired and inspiring: taking baroque illusionistic ceiling painting as its starting point, for this unique fashion film presentation the piece was projected onto the ceiling of a fourteenth-century church in the heart of Florence, fusing the historical and the futuristic in a one-off fashion experience. We can exclusively showcase this film online, and offer the first glimpse of Gareth Pugh's latest, hotly-anticipated collection.


  1. CharlieStrand
    21:04 13 Jan 2011
    Great stuff!
  2. WenshuoZ
    22:28 13 Jan 2011
    soooo cool!
  3. WenshuoZ
    22:29 13 Jan 2011
  4. Predrag
    01:14 14 Jan 2011
    This is magnificent work, and what art/fashion should look in the 21st century. Stunning!!!
  5. OliverMoosus
    01:27 14 Jan 2011
    Wow! Distinguishable Gareth Pugh style, but oh so fresh. A joy! Thank you and your team for continuing to inspire!
  6. Brights
    10:13 14 Jan 2011
    Stunning. Feature length film please!
  7. losang
    17:04 14 Jan 2011
    It makes me want to do something!!! It's so excuse for bull shit@@@