by Alexander Fury .

Gareth Pugh S/S 2012 fashion film now launched

View exclusive Gareth Pugh fashion film and the process behind the shoot

Coinciding with the unveiling of Gareth Pugh's Spring/Summer 2012 collection in Paris, SHOWstudio offers an exclusive online showcase of Gareth Pugh's latest collaboration with filmmaker Ruth Hogben.

Fusing fashion film with live catwalk presentation to create a unique viewer experience, this film -  starring Crystal Renn and featuring key pieces from the collection - forms a cinematic backdrop to Pugh's Spring/Summer 2012 presentation in Paris this evening. More than merely showing the clothes, the film evokes the mood and inspirations behind Pugh's line in an evolution of the designers ground-breaking experimentations in blurring the boundaries of modern representation and presentation of fashion.

The fashion film, created in collaboration between Gareth Pugh and Ruth Hogben, is unveiled exclusively on SHOWstudio at the same moment as Pugh's collection hits the Paris catwalk. A process film, recorded live on set during the film shoot earlier this year, is also presented, unravelling the intricate work of the hair and make-up teams, Pugh's stylist Katie Shillingford, and Pugh and Hogben, providing an unprecedented insight to the creative process behind this unique fashion film.



  1. Nick
    18:06 28 Sep 2011
    the best.
  2. matthew.williams
    19:13 28 Sep 2011
  3. Sabin
    21:23 28 Sep 2011
    Great, I love it