by Alexander Fury .

Gareth Pugh to show at Pitti Immagine 79

Much to their chagrin, I pap-snapped twin talents Gareth Pugh and Ruth Hogben together yesterday at a press conference (and lunch) to announce that Gareth would be the latest Guest Designer at the august menswear fair. Pugh is planning an as-yet-abstract 'site-specific' performance and event in a unique building in the centre of Florence. Alongside Pugh's distinctly English eccentricity, Italian fashion is well represented, with Trussardi dal 1911 celebrating its centenary with a unique menswear show, and Alberta Ferretti showing a collection especially created for Pitti. Switching from Ferretti's floaty femininity back to the fair's root as a menswear showcase, acclaimed American Adam Kimmel will showcase an exclusive project for the fair, and Britain's Aitor Throup (a firm fave) will partner with Umbro on a new series of designs. The A/W action kicks off in January!