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Go backstage in a GIFfy

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As we settle into another hectic fashion season, our collections feed hopes to bring you the most comprehensive coverage of the Spring/Summer 2013 shows. From tweets, Instagrams and illustrations from the front row, we’re reporting on this season as never before. If you’ve found yourself perusing our collections hub, you may well have noticed another addition, the humble GIF.

From backstage rituals to last minute tweaks, these short but sweet animations give just a taste of the mood and emotions of the shows. From Cara dancing at Jason Wu to the final moments before lights-up at Thakoon - there's plenty of behind-the-scenes fun to be had. All these wonderful videos come courtesy of whose backstage insights give us a unique glimpse into the intricacies of fashion production.

Make sure to browse our collections feed and look out for these special additions.



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