House of Flora launch their Autumn/Winter 2013 collection in a dramatic fashion film directed by SHOWstudio's head of fashion film Marie Schuller. Founded by Flora McLean, House of Flora is an avant-garde headwear label that creates distinctive pieces for the catwalk, fashion campaigns and collectors. Despite being a headwear label, the brand has expanded to include commercial jewellery, eyewear and clothing.
With art direction by Marlon Rueberg, House of Flora showcases the brand's latest creations, filmed against a rumbling stormy backdrop which sets the scene for an epic post apocalyptic vision. The models are seen running in slow motion and shouting their silent screams while decked in hats and jewellery all by the House of Flora.
McLean is often influenced by surrealism, constructivism and the Bauhaus movement, with strong geometric and architectural forms. However, this collection's grungy makeup and textured styling provide an urban nomadic tribe aesthetic.
House of Flora is launched on SHOWstudio to coincide with the label’s offerings at Paris Autumn/Winter 2013 collections. So make sure to watch this high-octane fashion film and be the first to see House of Flora’s latest avant garde range.