At Pitti Uomo most of the exhibitors' areas are saturated with their corporate style branding to commuincate their values. It was therefore a welcome relief to see the promotional illustrations for footwear brand Kawasaki. The Danish company with a Japanesse name used large style drawings that broke away from the standard methods currently used for communication. Perhaps this is a way forward for Pitti to encourge the brands involved to think outside the exhibtion box and create a more dynamic experiece for all involved.