by SHOWstudio .

Lane Crawford fashion film is now live!
Exclusive 3D animated film

In built into SHOWstudio's core is the desire to push and pioneer the media of fashion film. For Nick Knight's latest film for Lane Crawford's Spring/Summer 2013 campaign, Knight pushed the media to it's extreme, by creating a film composed purely of 3D scans and animation. Not a single film camera was used. 

Featuring model Ming Xi, the film sees her adorned in creations from Givenchy, Proenza Schouler, Alexander McQueen and Haider Ackermann. Complete 3D body renders were created for Knight to visually pupeteer, controlling Xi's every movement. She strides out with flowing skirts, exploding into digital shards in front of your eyes. The beat heavy soundtrack seems to morph in time with the visuals, creating an other-wordly impression of Ming Xi and the clothes she wears.

Make sure you check out the latest film in all it's wonderful and futuristic glory. Fashion film as never seen before!

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