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Let Them Wear YSL

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Just as Saint Laurent himself created haute couture inspired the 1968 French student riots, YSL creative director Stefano Pilati seems determined to unleash some anarchic chic of his own. Accordingly, YSL have produced their second Manifesto, featuring Kate Moss and the equally lovely YSL Spring 2008 collection. The above video is just a teaser - the full video documenting the making of the new Spring Manifesto will be available on February 25 exclusively on

Of course, YSL being YSL, Stefano Pilati couldn’t just stop there. To get his message direct to the people, a phalanx of suited and platform-booted mavens will distribute copies of the 24-page, full-colour (and fully recycled, naturellement) Manifesto direct to the public in key locations in the world’s major cities – Political Fashion indeed! YSL’s mission to make our streets that little bit chicer starts with London and Milan on February 23, Tokyo on the 24th, Paris and New York on the 27th and finally Hong Kong on April 19. To coincide with this street distribution, a touring installation of life-sized versions of the iconic Inez van Lamsweerde and Vinoodh Matadin images featured in the Manifesto and print campaign will be shown around the world. The first stop is London’s Dray Walk gallery at the Old Truman Brewery, where the images will be on display on February 23 and 24.


  1. handamari
    07:08 22 Feb 2008
    i can't wait..
  2. VikramKansara
    14:58 22 Feb 2008
    In 1968, paper manifestos might have been all the rage. But rather than being merely nostalgic, it's a shame that this season's YSL/Stefano Pilati campaign hasn't fully embraced the most potent political medium of the day (the internet, social media, social networking sites) not simply as a way to distribute boring "behind the scenes" / "making of" advertising videos, but as a two-way platform for engagement, discussion, voicing opinions, etc.
  3. GalileosUniverse
    06:28 23 Feb 2008
    After having watched the political fashion contributions ... excluding some exceptions to a point.... it seems as if finding the right 'formula' to , indeed, be able to use fashion and political issues together is proving to be a lot harder than I originally thought !.... Perhaps it is because somehow we cannot disassociate the shameless, ruthless exploitation of fashion as practised by the large conglomerates and the concept of ' total useless vanity ' making fashion somehow quite lame as a medium to be able to bring a message of substance without totally obliterating itself. It is also very revealing that the mental clutter created by the promoters of industry have somehow managed to limit our way of looking at things and in a more positive and inventive way ! This is indeed a great challenge ! ... I'm still waiting for that message that includes the fun of fashion , the positive contribution it can make towards people's lives as in environmentally responsible , business ethics ! ... that, in my very personal opinion , would be a great positive ' political contribution however incongruent and ' impossible' this may sound to the diehard sceptics.....