From tailoring talent on Savile Row to rebellious youth groups offering up subversive sartorial statements, London's been the nucleus of menswear innovation for years. The mods and rockers (now classic international reference points) even coined their styles on our turf - and clashed on our beaches - so it's only fair that finally, in 2012, London men join the fashion map.
Author of 'Modern Menswear' Hywel Davies is our eyes and ears, posting candid reviews alongside live imagery from NOWFASHION. Pictures are already in for Lou Dalton and Hackett. See all the action now!