All of us at SHOWstudio are so proud of the incredible Ruth Hogben, whose latest work Lost in the World launched today. The film, celebrating Kanye West's song with Justin Vernon of Bon Iver, offers a new, feminised vision of rap music - a firm departure from the typical machismo the genre so frequently seems to promote. The reaction to the film couldn't have been better. Today, 'Lost in the World' was trending worldwide on Twitter - an amazing achievement!

If you haven't already, watch Ruth and Kanye West's Lost in the World on SHOWstudio now.