Miu Miu is an unusual fashion label - initially a secondary line (don't say diffusion) of the Prada powerhouse, it quickly blossomed into it's own distinct entity, with a fan-base as prone to passionate displays of affection as those of its sister label.
That feminine love affair with Miu Miu has now been expanded and expounded into a series of short fashion films, titled 'Women's Tales', and created by female directors: the first, by Zoe Cassavetes, featured above. Focused on Miu Miu's S/S 2011 collection, inspired by subverting conventional notions of glamour, her short video is feminine to a fault, depicting its Miu Miu-clad model cast - including Caroline de Maigret, Line Gost, Sophie Vlaming and Audrey Marnay - in the confines of Claridges' powder room (which also provides the film's name).
'I love the idea of a powder room, the ritual which takes place within them is very important for women,' explains Cassavetes. 'There’s something special about preparing yourself, a moment before the action takes place. I love the sense of intimacy. It’s a place away from men, where you can check out other women, and re- glamorise yourself ready to face the world again.'
Watch backstage and interview videos on miumiu.com