by Ingrid Hass .

Modus Make Waves

Well done to Modus Publicity, who, despite the many press days on offer this week, managed to shine through with their 'backstage beauty area'. Following their merge with Dowal Walker, Modus were pressing an extensive array of beauty brands in addition to clothes by the likes of Calvin Klein, Akris, Jens Laugesen and Hamish Morrow. They had cleverly persuaded one of their brands -Daniel Hersheson- to offer complimentary hairdos to exausted and dissheveled press members (some of whom had as many as 20 press days to fit in yesterday). Though afraid to step into the hot seat, Penny and I were kicking ourselves after we clocked the 'wavy gravy' hairstyle they gave the Modus PR!