by Penny Martin .

New 'Collections Story' Project Launched!

Showcasing a new genre of amateur print photography that has emerged from South East Asia over the past decade - Purikura- we have invited a Tokyo-based team to interpret the Autumn/Winter collections using nothing more than a souped-up Photo-Me booth. See how photographer Kenji Hirasawa, stylist Takumi Iwata, illustrators Kai Ohta and Yumiko Suzuki envisage model Ayako Hayamizu in looks by Givenchy, Martin Margiela, Balenciaga, Comme des Garcons, Alexander McQueen, Christopher Kane, Christian Dior, Chanel, Prada and Yves Saint Laurent in their own inimitable way in five, fun film shorts that detail the amazing construction of the resultant 'fashion spreads'.

5 comments

  1. VikramKansara
    19:30 18 Oct 2007
    Sharp write-up, Penny. Anyone know who did the soundtracks to the films?
  2. VikramKansara
    19:34 18 Oct 2007
    Oops, found it in the credits, of course.
    Love the idea and its cultural context.
  3. jeanclaudecourt
    20:02 18 Oct 2007
    I´m in love with everything Japan related! Purikura is so Kawaii!!! And the Japanese girls are soo cute! So energetic!
  4. JoshBaker
    02:31 19 Oct 2007
    This is the sixth time of starting a comment. I've no idea how to express my feelings towards it besides...
    This project is cool.
  5. PennyMartin
    11:35 19 Oct 2007
    Thanks Vikram! Yes, every now and then I get a chance to pause from feeding that hungry BLOG beast and write something more considered... ;-)

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