For the sixth installation of our prestige designer downloadable pattern series (with previous entries from Junya Watanabe, Maison Martin Margiela, Alexander McQueen, John Galliano and Yohji Yamamoto), Gareth Pugh has contributed the template for his trademark inflatable, fabric balloons for the lucky SHOWstudio viewer base to make up for free! Our challenge to you is to download the pattern, make up the object using the instructions supplied and then use your balloon as a ‘fashion brief’, photographing it in as imaginative a way as you can muster, then sending the images to our gallery.
In addition, over the course of the two months running up to his live performances in July, we asked Gareth to keep a visual diary of his ideas and actions, recorded in his customary Polaroid prints. These amazing, contextual images (see the man pictured above in his home kit) have now been published in a Polaroid Gallery inside the FASH-OFF project. Each credited by him with its date and contents, the prints reveal the cast of WOWOW! characters and a variety of industry events (from fashion parties and the Cannes film festival to a trip home to see his parents in Sunderland) that make up the colourful world of Gareth Pugh.