by Alexander Fury .

New York Fashion Week: Wu-ing and wow-ing

Today, our coverage of the S/S 2011 New York Collections begins in earnest, after a stuttering start of parties, launches and lighter-weight labels filling the schedule. Our first big show today is Jason Wu - appropriately enough, chiming with our SHOWstudio Shop show In Wolves Clothing: Re-imagining the Doll. Wu began his career designing fashion on dolls, hand-crafting miniature fashions that culminated in him designing a line titled 'Fashion Royalty' for Integrity Toys (still sold today), that helped fund his first collections. Certainly, their influence was discernible in the tufted tulle and lace of his last collection, with slightly dodgy doll-like proportions to boot. But Wu has nevertheless won plaudits - most recently, he received the 2010 Swarovski Womenswear Designer Of The Year award from the CFDA, and his profile has skyrocketed since Michelle Obama chose a design by Wu to wear to the 2009 presidential inauguration. It was a fitting choice - a wrapped, draped and very safe column of pale chiffon dusted with flowers. Terribly lady-like, indeed, terribly First Lady-like. Ladylike is an adjective often used to describe Wu's clothes, with hemlines sitting securely on or below the knee, jackets gently fitted and a taste for delicate decoration and pastel colour that sometimes veers into the saccharine. If his A/W 2010 collection was a mixed bag, his latest Resort offering was as fresh, sweet an universally appealing as a box of macaroons. The question today is whether he will succumb again to sugar overload or deliver what press and retailers (all $4 million worth of them) expect of his talent this afternoon EST.

SHOWstudio.com's coverage of the S/S 2011 New York Collections continues until Thursday 16 September.

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