A new ten-spread Campaign Portfolio of Inez van Lamsweerde and Vinoodh Matadin's dramatic nocturnes for Yves Saint Laurent's Autumn/Winter '07–8 season launched on SHOWstudio today, casting Gisele Bündchen as the 'dualistic YSL woman'; a character oscillating between the opposing poles of mystery and conformity, chic and transgression, freedom and bourgeois constraint.
Each pairing of images has been titled to represent the landmark collection's different strands: 'Tribute'; 'Catwalk'; 'Charlotte'; 'Cashmere Dress' and 'Evening Dress'. Photographed at night in the Seine-side streets of Île Saint-Louis, the photographs evoke classic 70s street shots of YSL fashions whilst the vigorous, 'off moment' image capture that characterises the work of the Dutch photographic duo communicates the complexity and modernity of Stefano Pilati’s vision for the house.
The keen eyed will notice that we've adopted a new thumbnail navigation system to view campaign images, presented in a Flash enviroment. This will allow future Campaign Portfolios to incorporate animations, films and transitions, allowing for a richer and more experimental campaign viewing experience!