by SHOWstudio .

NEWGEN//TEN: The final shot!

The final look of our marathon, seven-outfit NEWGEN//TEN shoot is Ashish - sequin-crusted separates first sparkling in the spotlight and then drenched in a torrential downpour (luckily artificial). Ann Peebles' 'I Can't Stand The Rain' was our soundtrack: for those fashion fanatics out there, this was also the backdrop to Alexander McQueen's London catwalk storm back in 1997. Considering we're celebrating the next generation (a new generation, indeed) of fashion talents to set the British fashion capital alight, the reference feels more than appropriate. The final fashion film, featuring Mary Katrantzou, Meadham Kirchhoff, David Koma, Christopher Kane, Marios Schwab, Richard Nicoll and Ashish, will be edited from the footage captured today and launched during London Fashion Week in February as part of the ten year celebrations of Topshop's sponsorship of NEWGEN.

2 comments

  1. AliMac
    01:14 7 Jan 2012
    Fabulous darlings!! I'm a photography student and new to your site, due to an essay I'm writing about Nick Knight. and I LOVED IT!!!
  2. Tychoon
    19:56 7 Jan 2012
    Thank you for posting this! I loved watching the Live streaming yesterday (from dusk till dawn..). Made me skip my homework, but that's ok! (photography student)

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