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Nick Knight to judge 'Fashion' category of 2012 Vimeo Film Festival

There has never been a greater or more challenging time for fashion film online. As the home of fashion film since 2000, we at SHOWstudio have seen fashion grow into the digital age and expose a new generation of talent in fashion cinematography. So we are excited to announce Vimeo's creation of a 'Fashion' category in the upcoming 2012 Vimeo Film Festival and Awards, judged by our own founder and director, Nick Knight.

Beginning their second annual festival and awards, Vimeo is now open for submissions for 'Fashion', alongside 12 other judged categories, including the new additions of 'Action Sports', 'Advertising' and 'Lyrical'. The aim of these awards, to nurture and celebrate 'quality, original work which has premiered online' means a generation of online film makers are soon to be given more and more resources to grow. Offering prizes from £3,200 grants for each category to a £16,200 grand prize, entrants are assured a unique platform in which to have their work recognised. Last year's winners have not only used their grants to create feature films but gone on to work with film giants such as Paramount, finding their place within the mainstream film industry.

We are always searching for new directors and innovators to join the SHOWstudio team, and Nick Knight's involvement with the 2012 Vimeo Film Festival and Awards marks an exciting new possibilty for all fashion film makers to find a new platform.

Should Nick be judging YOUR fashion film? Want to get involved? Send your Fashion Film submissions to Vimeo!

All entries must be original work that premiered anywhere online between July 31 2010 and February 20, 2012, or original work that has not been shown yet. There is a submission fee of $20 per video, or $5 for Vimeo Plus and PRO members.

This year's winners will be announced at the 2012 Vimeo Film Festival and Awards in New York City from 7-9 June 2012.