by SHOWstudio .

Our coverage of Asian Couture Week 2012 is live

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Couture hasn't had an easy path. Clobbered by ready-to-wear and the shifts it brought to consumer behaviour, the couture industry so often seems close to demise. Yet someone always comes along to inject new life into it.

Ever keen to explore emerging cultures, SHOWstudio covered the very first Asian Couture Week, a roving event expected to take place in a different Asian city each year, with an aim to instill a real couture environment in the area and pick up untapped talents along its way. The event launched in Bangkok, Thailand, home to Thai silk and Queen Sirikrit - a style icon of the East, who offered an inspiring and forward-thinking vision for her country when, looking nothing less than fabulous, she promoted the use of Thai silk textiles, preserving the culture of craftsmanship while keeping many out of poverty.

With the intent to show a new couture, SHOWstudio's head of fashion film Marie Schuller combines fashion film with reportage in her four vignettes, each capturing the unique vibe in Bangkok alongside the individual designers' work. And along with an event report by Sue-Wen Quek, get the full essence of the east with a piece by Chomwan Weeraworawit, Thai taste-maker and founder of Film on the Rocks Yao Noi, the original floating cinema festival co-curated by Apichatpong Weerasethakul and Tilda Swinton. Her essay debunks myths associated with the Thai identity and points us to exciting creative pursuits in the country. Does Asian Couture Week mark the start of Asia's move away from the consuming side of fashion? Get acquainted here!

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