Live Now Live Fashion Film Shoot

09:45 - 21:00 on September 2 2014 BST

by Penny Martin .

Palazzo Armani

Like the Palazzo Riccardi in Florence, a modest family home built by Cosimo de Medici to conceal his money lending family's wealth, the Armani HQ on Milan's Via Borgonuovo doesn't exactly shout out 'ostentatious glamour'. But wandering around the twists and turns of its labyrinthine interior - as I was this morning prior to a meeting - you get a sense that this is the way the most powerful fashion houses express their extraordinary clout here: with discretion, restraint and above all, consummate taste.

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