Live Now Live Fashion Film Shoot

09:45 - 20:00 on September 2 2014 BST

by Alexander Fury .

...pour celles qui s'adonnent à Yves Saint Laurent

There are increasingly few things that will drag me onto the cold wet streets of London on a Saturday morning - but Yves Saint Laurent is an exception to every rule. Today, YSL's latest 'Manifesto', featuring Inez and Vinoodh's acclaimed campaign for the esteemed house starring the no-less venerated Ms Naomi Campbell, was distributed to over half-a-million enthusiasts across Paris, New York, London, Milan, Tokyo and Hong Kong. But, for the third season of YSL's 'hands-on' approach to advertising, there's an added bonus: the first five thousand passers-by in each city received their Manifesto suitably attired in a cotton tote with an inverted print of the house's iconic Cassandre logo (devised by Mr Stefano Pilati himself).

If you didn't get out of bed early enough to snag your own, a behind-the-scenes film of the campaign and the Manifesto images themselves are on ysl.com now.

Comment

Log into my account | Sign up