• Now that's what we call a select screening!
• The Trembling Blossom meets up with Pan in the Prada Forest

Proof if ever it were needed of fashion advertising's incontrovertible shift towards film, last night the mighty PRADA unveiled 'Trembled Blossoms', a showstopping fashion film, at their 'SoHo Epicenter' store in New York. Directed by the performance artist James Luna and based on James Jean's Nouveau-esque wallpaper seen in the ad campaign, the film is an ambitious narrative fantasy depicting a cyber woman's journey through a magical, illustrated forest.

An army of CGI operatives were enlisted to show her morphing from a Lalique-like blossom, through a pastel coloured meadow and into a splendid, seductive glade, where she meets Pan. The fashion element is subtle yet cleverly handled. She begins as a sort of pale neuter cyborg wearing nothing but PRADA heels and then a mysterious character (a sci-fi stylist?) emerges from the trees and clothes her in the stand-out red and blue check sheath dress from the S/S '08 collection (Look 27, since you ask). Next, Pan shows her how tropical fish can be transformed into multi-coloured PRADA handbags in the shimmering pool at the heart of the wood. Clothes and accessories that appear by magic; it's just our kind of place!

A throng of the great and the good -from Jerry Bruckheimer, Vincent Gallo, Milla Jovovich and David Lachapelle to k.d. Lang, Kim Gordon, Rufus Sewell and Pharell Williams- all turned out to witness the film's launch at the private screening, disproving the common contention among fashion folk that a film alone can't draw an audience. But you can judge for yourself by logging on to prada.com and selecting 'Trembled Blossoms'!