We are extremely excited to announce the launch of our new project 'EXPERIMENTS IN ADVERTISING: The films of Erwin Blumenfeld' - a unique opportunity to see the undiscovered, historic film footage of one of the most influential fashion photographers of all time. Three beautiful film edits by SHOWstudio, created in collaboration with former SHOWstudio Motion Image Designer Adam Mufti and composer Olivier Alary, are accompanied by an essay featuring Erwin Blumenfeld’s comprehensive film holdings written by Penny Martin, as well as an illustrated timeline of the photographer’s life and career and an exclusive interview with his son, writer Yorick Blumenfeld.