by SHOWstudio .

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The posters and flyers for the forthcoming AMAZE ME project are hot off the press, so we thought we'd offer a little insight into their devlopment. The designs have progressed through a series of stages over the last few months; a typographic solution was initially proposed, but in the end we decided that an image of the booth in action was the most appropriate way forward, the rationale being that an image of this strange perspex column would be engaging enough for people to investigate further.

The intention was to develop a bold, distinguisable print and web campaign. We very much wanted to emphasise Donald Milne's superb images, so the typography is kept as restrained as possible. In anticipation of Monday's forthcoming installation launch at Dover Street Market, keep an eye out for the thousands of flyers scattered in your favourite haunts around London – hopefully these will excite you enough to get you down to Dover Street Market on the 5th.

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