by Susanna Lau .

Rugby Chic
Susanna Lau's view of New York S/S 2012

Felipe Oliveira Baptista kickstarted his tenure at Lacoste with a strong collection that shifted away from being strictly sportswear to pitching the French brand as something that can be worn day in, day out, beyond a tennis or a country club.  These sexed up rugby shirt dresses are just one example of Baptista steering the brand beyond Dad-type poloshirts and clichéd tennis skirts.