Phillips de Pury, the company that made visiting the Saatchi Gallery free is now opening up another affordable piece of the art world to the discerning public. Tomorrow evening, SHOWstudio will be in attendance at the launch of an initiative to encourage a new generation of collectors to participate in their Saturday@Phillips affordable art auctions. The sale itself does not take place until March 15th, however the private view affords ample opportunity to look at works by some of the most iconic artists and designers of the last century - the real draw for SHOWstudio, however, is the art buying masterclass by the famously charismatic Simon de Pury, who will be giving tips on bidding at auction. Pieces for sale include Lot 5, a Philippe Starck ‘Jim Nature’ portable television; Lot 27, a lithograph depicting an alien invasion by Keith Haring; and even Lot 198, a small painting by the foremother of bad girl artists, Louise Bourgeois. Lot 101 is equally intriguing: for a mere £350 you could own a 1985 Japanese toy tin model of Godzilla vs Mothra, undoubtedly a future classic (and more importantly, investment). It is interesting to see the Phillips de Pury company create a new type of art auction, cultivating a new, arguably more democratic audience of young art collectors in a similar fashion to Hans Ulrich Obrist's 'Future Contemporaries' at The Serpentine. This entrepreneurial approach will surely encourage the new buying audience, while with prices like these, even us cheapskates at SHOWstudio could become the new Peggy Guggenheims and Leo Castellis of the 21st century.